The History of Concrete (v.o.a.)

Concrete, the world's most widely used building material, appears as an ever-present life force, and John sets out to make the definitive documentary on the matter. To tell this seemingly drab story, he decides to use the industry-approved Hallmark formula to increase his movie's appeal. But his foundation soon begins to crumble - literally and figuratively - as he struggles to balance artistic freedom with the realities of the modern film industry.