To have “yellow blood,” you need to be passionate about Ski-Doo®!
This exhibition features a wide range of yellow objects and documents, the brand’s iconic colour since its beginnings. Whether they’re promotional, practical or intended for kids, there are Ski-Doo® yellow items for everyone!
When Joseph-Armand Bombardier established the Ski-Doo® brand in 1959, the first snowmobiles he introduced to the market were bright yellow. Since then, the Valcourt community has adopted this colour for local events, and Ski-Doo® enthusiasts are said to have “yellow blood.” Yellow remains a staple of the visual identity of Bombardier and BRP products.
In this colourful exhibition, discover artifacts from our collections that reflect the importance of yellow in the Valcourt community!
When Joseph-Armand Bombardier established the Ski-Doo® brand in 1959, the first snowmobiles he introduced to the market were bright yellow. Since then, the Valcourt community has adopted this colour for local events, and Ski-Doo® enthusiasts are said to have “yellow blood.” Yellow remains a staple of the visual identity of Bombardier and BRP products.
In this colourful exhibition, discover artifacts from our collections that reflect the importance of yellow in the Valcourt community!
Type of exhibition
Temporary
Participation
In person
Type of exhibition
Temporary
Participation
In person